Company culture is often something you can feel, even as an outsider. Studies confirm that employee happiness translates into efficiency, creativity and productivity. This positive effect on employees also extends to customers.
ROLE
As the first designer hired by the founding team of Perka, a mobile loyalty start-up, I aimed to create an inclusive culture where employees celebrate their work, recognize each other's wins, share ideas, and welcome new team members.
RESPONSIBILITIES
Visual design, art direction, and brand design
Web design, print design, and illustration
Assisted with the build-out of our new office, including a neon welcome sign and other signage
RESULTS
Enhanced the company brand
Improved the recruitment process
Created a better onboarding process
Increased joy in the office
Perka Patch Program
As an early employee at a growing start-up, I proposed the Perka Patch Program to welcome new hires and organize team-building activities like hackathons and volunteering. The program included patches and requirements for earning them.
Perka's feedback feature launch led to the creation of a patch for co-worker feedback:
Team page
Concepts and presentation to the company on how we should represent our team members on the Perka website.
Team page final design:
Chalkboards
The design team had fun with the large chalkboard wall in our NYC office. It started with my crossword puzzle idea, inviting coworkers to solve the clues with the names of real Perka merchants.
Perka merchant crossword puzzle:
Collaborated with Design Team Lead, Cheryl Berkowitz on this interactive project.
We transformed the office into a candy store for a user testing project:
We invited coworkers to fill-in creative Clover App Market ideas:
Chalkboard fun with Head of Design/Co-founder, Jay Harlow and Design Team Lead, Cheryl Berkowitz.